Get Free Ebook Bright Lights, No City: An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan, by Max Alexander
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Bright Lights, No City: An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan, by Max Alexander
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Review
“Mr. Alexander combines a high-energy travelogue with an insightful exploration of what it takes to turn an idea into a profitable enterprise. The result is a wonderfully entertaining business book.”— Wall Street Journal“Entertainingly recounted but also full of eye-opening—and hair-raising—insights into the challenges of doing business in the third world.”— The Christian Science Monitor"A great book. You should read it."—Kai Ryssdal, NPR's Marketplace"Satisfies as both a business tale and a personal saga...Sitting down with Bright Lights, No City is like an amusement park visit...careening along, you're in thrall to the ride."—Fortune/CNN Money“A former People editor’s memoir about accompanying his brother— co-creator of the Cranium board game – as he tries to start a business in Ghana”—People "A zany, surreal terror ride into the bush...At times improbable yet always comic and wise, Alexander's tale of the brothers making a business pitch to Africans renews our understanding of service, need, and determination in the global village."—Publishers Weekly"The author's colorful writing and humanitarian drive make the book well worth reading. An invigorating reality check for anyone thinking about starting a business in a developing country."—Kirkus"Overflowing with wit, cultural insights, and colorful anecdotes, Alexander's work is an inspiring example of third-world renewal and an irresistibly readable, true-life travel story."—Booklist
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About the Author
Max Alexander is a former executive editor of Variety and Daily Variety, and a former senior editor at People magazine. He has co-authored several books, ranging from a cookbook to business books. His writing appears in Smithsonian, Reader's Digest, Money and the New York Times. USA Today rated his first book, Man Bites Log, about his experiences moving from Hollywood and New York to a Maine farm, as one of the best nature books of 2004. He has edited many other books, including George Plimpton's last book, Shackleton. He lives in Maine.
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Product details
Hardcover: 400 pages
Publisher: Hyperion; 1st Edition edition (July 17, 2012)
Language: English
ISBN-10: 1401324177
ISBN-13: 978-1401324179
Product Dimensions:
6.1 x 9.2 inches
Shipping Weight: 1.3 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
39 customer reviews
Amazon Best Sellers Rank:
#1,318,255 in Books (See Top 100 in Books)
Saw the original review in the Wall Street Journal the day of its publication, ordered it from Amazon and it arrived in less than 24 hours. That way I could read it and suggest it to my summer social enterprise class. "Bright lights, no city" is a clever take on the original "Bright lights, big city" and a spot on manual for aspiring social entrepreneurs. Who would have thought that recycling, recharging and returning batteries would be both a social and financial solution? It takes an entrepreneur with the mind that could create Cranium and a previous life living in Africa to put it all together."Bright lights" is both an interesting, funny, human story, it is close to being a textbook for a social entrepreneur. Whit Alexander (and his author brother) engaged in a highly unconventional start up in perhaps the most unlikely of places. Rather than try to build a business in a wealthy country or market, Whit Alexander found and created opportunity amongst the people of a truly poor economy. It is part of the general notion of "the fortune at the bottom of the pyramid" (without the fortune), where people have cell phones but no electricity, where they have an economy and not much of a formal market (see also, "The stealth economy"). Alexander does not condescend to these people, nor does he offer charity. Instead, using a creative combination of personal and financial capital, along with a clear-headed drive to serve an underserved market, he sells "brighter/louder" to a dark, quiet portion of the world economy, and learns how to better serve his customers through the natural market of customer feedback. Embracing the locals as well as American college interns (Brigham Young), Alexander and his crew of evolving market missionaries work small economic miracles. This is capitalism without the stereotypic greed, building a sustainable market and economy through innovation, wealth creation, and enhanced human capital. You can stay abreast of their company, Burro, at their website ([...])Funny, fascinating, colorful, thought-provoking, and practical. And a great education.
This is a fascinating look at Ghana from a perspective not seen by many in the US. The author helps his brother begin and develop a startup in Ghana embracing the notion that the way to help a country and its people is to start profitable businesses that hire people and allow them to earn money. He sees a need in Ghana for reusable batteries and develops the product and more importantly in this country the infrastructure to distribute and recharge the batteries. He and his brother live in the country and by so doing share the common life of the people they serve. There are descriptions of trying new foods, the struggle to adapt to less than ideal living conditions and an optimism and desire for the enterprise to succeed. With two years of life in Ghana he shares insights that few Westerners glean on a quick trip through a developing country. I had the privilege of spending ten days in Ghana and I read this book after the trip. It added so much to my understanding of the infrastructure I observed and sometimes struggled with and often marveled at how it all seems to work .It is a view of the country apart from that seen by most tourists (there is not much tourist infrastructure in Ghana). It is an insightful view of people struggling yet often happy without the benefits of our more advanced culture. It is a description of the challenges of dealing with a culture more "relaxed" than our own and one where getting by is on the one hand hard but on further examination aided by a communal effort. There is a community structure depicted so different from our own small towns. The author often glances humorously at the foibles he deals with. The terrible roads, the challenges of water, the worry about disease, dealing with employees whose culture, and strivings are often different from his own. It is an easy read that on one level is profound in its description of situations and people while avoiding the ponderous or preachy. On one level it describes Ghana. On another it describes the hard work, tenacity and perseverance required to get any start up going especially in a country so different from the US. Hard work is required, success is not certain and rewards are not guaranteedFor one entertaining the notion of starting a business in a developing country it is a cautionary tale. For one wanting an insiders look at Ghana in its villages and countryside it is a welcome respite from travel guides.An interesting and informative journey.
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